The Deliverable Diary

Gmail has previously announced that “some time” in June 2016, they will be adjusting their DMARC policy. This will mean that you’ll only be able to reliably send emails from a @gmail.com email address through Gmail’s own servers. Any SMTP service other than Gmail’s will no longer be allowed. Yahoo and AOL have already made […]

At SMTP2GO, we realise that life’s about living. What better way to live life than to enjoy it on a pristine beach in the Abel Tasman National Park. A few months ago, Duane Major and Adam Gard’ner spotted that the beach was for sale, which meant that someone could potentially snap it up & ban the […]

Since Gmail changed its inbox layout, many marketers find their emails appearing under the “Promotions” tab in Gmail, instead of the recipient’s inbox. The tabs are optional for Gmail users, but many recipients are choosing to take advantage of them, to make sorting their mail easier. This isn’t all bad news for marketers, however, as Return […]

Since the OS X Yosemite update to Apple Mail, many clients have been experiencing problems while sending emails. They’ve checked usernames and passwords, swapped port numbers and servers, and re-entered SMTP settings countless times, but nothing seems to work. Here’s how to fix it: From the ‘Mail’ menu, go to ‘Preferences’. Once there, click on […]

Deliverability is still a challenge for most email senders. ReturnPath reports only one in five emails makes it to the inbox. Will a shared IP address or a dedicated IP address help? ReturnPath’s Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by […]

There are lots of metrics to follow in email marketing: open rates, click-through rates, unsubscribes… Here are the 32 things you should focus on to improve your delivery rates.