The Deliverable Diary

Whilst working with an international audience, choosing which language to use can be difficult when reaching out to your customers. Not only is the choice of language a challenge, but it’s crucial to ensure that your message comes across, not only in translation but also in tone. Time zones also need to be taken into […]

Progressive Profiling takes your email personalization to the next level. Gone are the days when it was enough to just include your customer’s name in a mail-merge mail-out. Nowadays, recipients expect truly personalized emails that are worth their time. By sending truly personalized emails, we get better responses from our clients. Multiple divided, focused mailing […]

Have you ever been expecting an important email, only to find it ended up in your spam folder? Or worse yet, it didn’t even reach you? If the email sender has done everything correctly on their end, it may be time to safelist their email address, domain or their outgoing IP addresses. What is a […]

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]

We understand the value of education which is why we’ve catered our plans to schools and education providers. We’ve spoken to existing clients to see how we can meet their needs, and we’ve tailored our service to ensure that these needs are met.   We’re Here to Help Our award-winning customer service agents are at […]

When you first start to send emails using a sparkling new IP address (or range of IP addresses), it is extremely important to up the ante when it comes to email best practices in order to keep your emails out of your recipients’ spam folders, even if you are simply switching email service providers. The […]