The Deliverable Diary

Despite the prolific growth of social media as a marketing and communication tool, newsletters are still one of the most effective and least expensive PR tools. But creating a newsletter that gets delivered and, most importantly, viewed, can be something of a challenge. When it comes to the creation and sending of newsletters, the adoption […]

Hackers abound. We see more and more news headlines about not just eBay accounts getting hacked, but major international banks getting hacked. And while there’s no sane way for the average person to be sure their information is 100% forever safe (you can’t even buy laundry soap at Target 100% safely) there are quite a […]

Got $1-10 million dollars to lose? No? Then it’s time to get onboard with the new Canadian Anti-Spam Law. The Canadian Anti-Spam Law went into effect on July 1st of this year, and while we’ve all got three years before the multi-million dollar penalties start showing up, it’s definitely time to get CASL compliant. Before […]

Though it may not be a layman’s term, everyone who has an active email account has probably received transactional email at some point. Transactional email refers to an email generated by some action involving the user; it does not necessarily refer to any sort of financial transaction. This could include an action directly on the […]

In recent weeks, Yahoo and AOL have made changes to their respective DMARC policies, and it is likely that other ISPs will follow suit in the near future. This guide will attempt to answer any questions you may have about the changes, and provide insight on updating your outbound email strategy according to the new […]

We’re continuing to grow, and have been awarded a place in Deloitte’s 2013 Technology Fast 500 list for Asia Pacific for the 2nd consecutive year. Deloitte ranked SMTP2GO the 461st fastest-growing company in Asia Pacific for 2013. Winners for 2013 were selected based on the highest percentage of revenue growth from 2011 to 2013. We’re aiming for 3 years in […]