The Deliverable Diary

We all know the difference between receiving a bill in the mail, and a fun letter or a birthday card. We’re normally a bit more hesitant to open a bank statement, whereas a colorful invitation gets opened right away. Why should our emails be any different? Fun and humor are great ways to make sure […]

When you take a look at our terms of service, one of the first things you’ll notice is that we do not allow sending to purchased mailing lists. We have a few reasons for this, but the main reason is to protect our IP address reputation and our customers’ excellent delivery rates. We also want […]

In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact. How can we make sure that […]

An ode to the oh-so-important email and the people who helped to shape its history. If you’d like to read more, check out our blog post on The history of email: best bits.  

Have you ever missed an important email campaign? Perhaps you didn’t realize that ‘International Women’s Day‘ was looming or Valentine’s Day just slipped your mind (not only with your partner). These missed events are missed opportunities to promote your brand under a different light. For that reason, it’s extremely important to plan ahead and get those email […]

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]