The Deliverable Diary

We are email geeks here at SMTP2GO (no shame!) and we like to keep an eye on what’s happening in the email industry. The guys over at EmailTooltester are brilliant at researching and collating email statistics and putting them into insightful (fact-checked) reports, packed with fresh data. Here are some highlights from a recent EmailTooltester […]

Inbox Expo Austin… What an experience! I just got back from an incredible week in Texas, where I had the absolute privilege of presenting Training Your Emails Like a Puppy. (For anyone who missed it, there’s a summary right here.) Standing in front of a room full of email experts at Inbox Expo Austin was […]

For more than 170 years, Ghirardelli has been satisfying America’s sweet tooth with premium, decadent chocolate. Founded by Italian chocolatier Domenico Ghirardelli, this once-small venture has grown into one of the country’s most celebrated heritage confectionery brands. As the oldest continuous bean-to-bar chocolate company in the United States, Ghirardelli is one of the few manufacturers […]

Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation. Firstly, […]

Whether you’re migrating from another SMTP provider or searching for a reliable, highly-rated email delivery service, this guide will walk you through the essential steps to sign up, set up an account, configure sending and explore key features to maximize your SMTP2GO experience. Why Choose SMTP2GO? Operating at the forefront of email delivery since 2006, […]

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]