The Deliverable Diary

To send a correction email or not? We’ve all been there… You’ve spent hours crafting the perfect email: proofreading every word, testing every link and hitting send with TOTAL CONFIDENCE! But then, horror of horrors, you realize you’ve made a blunder. Maybe you’ve misspelt someone’s name, sent the wrong offer, or included a broken link. […]

Most email attachment size guides give you a number and call it done. The problem is that the number on the box isn’t the number that actually sends. Encoding adds weight, recipient servers have their own caps, and a 24 MB file can bounce off a 25 MB limit without ever reaching an inbox. This […]

Email marketing is still one of the most powerful digital communication tools, but success hinges on a deceptively simple metric: open rates. Why do some emails get opened instantly while others are ignored or deleted? The answer lies in human psychology – specifically how we process curiosity, relevance, trust and timing. At the heart of […]

The short version: Most emails sent through a reputable provider land in seconds. But “slow” doesn’t always mean “broken.” A delay of a few minutes, or sometimes a few hours, can be completely normal depending on what’s going on at the receiving server. This guide shows you what counts as normal, what doesn’t, and exactly […]

Your team spent hours crafting the perfect campaign. The copy is sharp, the segmentation is precise, and the offer is compelling. So why are results disappointing? The culprit might not be your strategy. It could be something far more technical, and far more fixable: email deliverability. For agencies managing campaigns on behalf of multiple clients, […]

You hit Send. The message slid into the Outbox. Then it just sat there. This is one of the oldest, most frustrating bugs in email. We’ve been fixing it for customers since 2006, and the honest truth is that most of the “10 ways to fix Outlook outbox” articles online treat the symptom and skip […]