The Deliverable Diary

October is here, and with it come cobweb-covered inboxes, pumpkin-spiced promotions, and more opportunities than you can shake a broomstick at. According to the National Retail Federation (NRF), Halloween spending is expected to reach a record-breaking $13.1 billion this year. That makes it one of the biggest economic opportunities of the season, not just for […]

You want your business in the stratosphere – not your bounce rate! If your bounce rate is starting to look like your frequent flyer miles, don’t panic. Let’s bring things back down to earth and talk about how to get your email campaigns on solid ground again. What Is a Bounce Rate (and Why Should […]

If you’re an agency, reseller or business managing multiple clients or departments, keeping data separate and organized is crucial. That’s where Subaccounts come in – a powerful feature designed to give you control and security when managing multiple email senders under one umbrella. In this guide, we’ll walk you through everything you need to know […]

If your business is planning to use SMS messaging via a dedicated number, there’s one crucial step you can’t afford to overlook: compliant SMS opt-in consent. U.S. wireless carriers require that businesses follow strict guidelines to ensure recipients have explicitly agreed to receive text messages. Whether you’re sending promotional offers or appointment reminders, compliance isn’t […]

When it comes to email, aesthetics matter but reputation and deliverability matter more. URL shorteners may have been your go-to for creating sleek, tidy messages, but they could be quietly sabotaging your campaigns. Here’s why shortened URLs aren’t always the best choice – and what to use instead. What Are URL Shorteners? Linking to external […]

If you relied on SendGrid’s free tier for application emails, the retirement of that plan likely left you searching for a stable, cost-effective replacement. You still need dependable delivery for password resets, order confirmations, and product notifications, but you also want a free option that is more than a short trial. That is exactly where […]