The Deliverable Diary

Email marketing is still one of the most powerful digital communication tools, but success hinges on a deceptively simple metric: open rates. Why do some emails get opened instantly while others are ignored or deleted? The answer lies in human psychology – specifically how we process curiosity, relevance, trust and timing. At the heart of […]

The short version: Most emails sent through a reputable provider land in seconds. But “slow” doesn’t always mean “broken.” A delay of a few minutes, or sometimes a few hours, can be completely normal depending on what’s going on at the receiving server. This guide shows you what counts as normal, what doesn’t, and exactly […]

Your team spent hours crafting the perfect campaign. The copy is sharp, the segmentation is precise, and the offer is compelling. So why are results disappointing? The culprit might not be your strategy. It could be something far more technical, and far more fixable: email deliverability. For agencies managing campaigns on behalf of multiple clients, […]

We are thrilled to announce that SMTP2GO has been ranked as the #1 best free SMTP server by EmailToolTester for 2026 (3 years in a row now!). This recognition highlights our commitment to providing reliable, efficient and user-friendly email delivery solutions. Check out the full article.  What EmailToolTester Had to Say About Us EmailToolTester recently […]

If you landed here looking for SMTP2GO’s SPF settings, here’s the short version: SMTP2GO handles your SPF for you through a CNAME record on your sender domain, not a traditional TXT include. Add the CNAMEs we provide on your Verified Senders page, and SPF (and DKIM) authenticate automatically. We unpack why a little further down. […]

Every year on 8 March, for the past 115 years, the world celebrates women everywhere. But International Women’s Day is more than a date on the calendar – it’s a movement, a reminder that gender equality benefits everyone. This year’s theme, Give To Gain, invites us to think differently about support and progress. Instead of […]