The Deliverable Diary

Despite the popularity of social media, email is still the #1 way to reach your customers. That’s why it’s not much good to you if your emails keep ending up in the spam folder. That’s where we come in! Today, we’re going to take a look at how we can take your emails from the […]

It’s always nerve-racking making new friends. You want to get the niceties just right and have the perfect timing too. Yikes – it can be such a minefield! Like a potential BFF, a brand new subscriber is an exciting time for your business, and luckily there’s plenty that can be done to keep them hanging […]

A bit of ID always goes a long way. You keep a card in your wallet at all times, and now your brand can do the same with BIMI! Swap the leather purse for a customer’s inbox, and you have the perfect place to pop your brand’s image. So, first thing’s first, what exactly is […]

Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go […]

A snazzy logo and swish color scheme can only get you so far. What you need is a reputation that puts you in the prime position: the coveted inbox. It’s the holy grail that can seem impossible, but doesn’t have to be. See how far your sending reputation can take you with these handy tips. […]

With an ever-changing legal landscape, it’s only expected that new legislations are introduced along the way. First, it was the CAN-SPAM Act (December 2003), then, it was GDPR (May 2018), and now (July 2020), it’s CCPA, the California Consumer Privacy Act. In the world of email and email deliverability, these new regulations come strongly into […]