The Deliverable Diary

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]

A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go. Don’t neglect your subject line and pre-header Your subject line and pre-header are the most important part of your sales email (or any […]

Not one person created email, it was developed over time to become what it is today. It started off like a post-it type note that would pop up on your desktop screen. Although, it would only work on the same computer, so not very useful! It wasn’t until 1971 when Ray Tomlinson (who some claim to be the […]

Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]