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  • Email Delivery & Tips

A Look at the California Consumer Privacy Act (CCPA)

With an ever-changing legal landscape, it’s only expected that new legislations are introduced along the way. First, it was the CAN-SPAM Act (December 2003), then, it was GDPR (May 2018), and now (July 2020), it’s CCPA, the California Consumer Privacy Act. In the world of email and email deliverability, these new regulations come strongly into […]

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  • Email Delivery & Tips

Protect Yourself From Spambots

Don’t let spambots become the enemy of your company! Get prepared and get protected with these helpful steps. What exactly is a “spambot”? A spambot is a malicious program designed to collect email addresses and information from online forms, chat rooms, comment sections and websites. This information is usually collected to build lists for sending […]

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  • Email Delivery & Tips

Understanding Suppressions

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]

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  • Customer Success

Case Study: Using SMTP2GO to Stay Out of Spam Folders

We aim to make our onboarding process as seamless as possible here at SMTP2GO but, very occasionally, there are a few wrinkles that need to be ironed out. We do have strict terms of service in place, in order to maintain the quality of our service for all of our customers. Wedding videographer, Philip London, […]

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  • Email Delivery & Tips

Infographic: Email Danger Words and Phrases

Incoming servers and spam filters are becoming stricter and stricter by the day. That’s why it’s really important to understand what could get your email marked as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

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  • Email Delivery & Tips

Is Email Formatting Affecting Your Inbox Delivery?

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]

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