The Deliverable Diary

There’s a battle being waged just beyond your inbox… You can’t hear it, and you can very rarely see it. It is a battle to the death against spam. It’s ISPs vs spammers, with some anti-spam “entities” such as Spamhaus thrown in as covert forces. You, me, and anyone who uses email to run their […]

Despite the popularity of social media, email is still the #1 way to reach your customers. That’s why it’s not much good to you if your emails keep ending up in the spam folder. That’s where we come in! Today, we’re going to take a look at how we can take your emails from the […]

Some of the questions we get asked one regular basis are, “What port should I use?” or “Why should I switch my port, everything was working fine yesterday?”. Well, let us tell you, they are not easy questions to answer, but why? Believe it or not, it’s not something an external SMTP provider has control […]

With an ever-changing legal landscape, it’s only expected that new legislations are introduced along the way. First, it was the CAN-SPAM Act (December 2003), then, it was GDPR (May 2018), and now (July 2020), it’s CCPA, the California Consumer Privacy Act. In the world of email and email deliverability, these new regulations come strongly into […]

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]

We aim to make our onboarding process as seamless as possible here at SMTP2GO but, very occasionally, there are a few wrinkles that need to be ironed out. We do have strict terms of service in place, in order to maintain the quality of our service for all of our customers. Wedding videographer, Philip London, […]