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  • SMTP: A Competitor Comparison

    On the hunt for an SMTP provider and don’t know what to look for? Take a look at our competitor comparison chart below to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are […]

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    Understanding Suppressions

    When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]

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    Dos and Don’ts of Email-Preview Text

    Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

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    The Important Role of Email During a Crisis

    At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

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    Infographic: Psychology of Color in Marketing

    If you love a dose of color, check out the infographic below to find out which colors trigger which emotions and reactions. That’s right, color is a lot more important than we first thought! It can work wonders when it comes to marketing and branding as a whole (if used correctly) and can help with […]

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    Stay Current With a Multi-Device Interactive Approach

    In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

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