The Deliverable Diary

Are you looking for a new SMTP provider but you’re unsure what to prioritize? We’re here to make your decision easier! When choosing an external SMTP provider, several key factors come into play: Will my emails reliably reach inboxes? What features are included? Is the support team responsive and helpful? Can I monitor and analyze […]

Ready to take your email game to the next level? Look no further than automated emails! In today’s fast-paced digital landscape, staying ahead means embracing innovative tools that streamline communication and drive results. Let’s dive into why automated emails are your secret weapon for success. Automated emails and their benefits Tailored personalization: Automated email platforms […]

Whether you send HTML or plain text emails will depend on the type of communication and to whom you are sending the email. HTML: what do I need to know? HTML emails contain HTML (Hypertext Markup Language) code, which allows images, links, formatting, and other visual elements. They are most commonly used in email marketing […]

Email timing is everything! If you send an email at the wrong time, it’s possible that it will get lost in the recipient’s inbox or be overlooked altogether or, worse, you may even irritate some receivers. Stick with us to find out why email timing really matters. There is no hard and fast rule for […]

If you’re not collecting your customer’s date of birth on signup, you might want to start doing it now! Check out the infographic below and be blown away by the stats!  

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]