The Deliverable Diary

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

Email marketing was voted one of the preferred ways to receive marketing material. With that in mind, we thought it’d be a good idea to share our infographic on “Email Marketing, Do’s and Don’ts”. Is your email etiquette up to scratch?

The term Smarthost is becoming more and more familiar due to its ever-growing necessity. If you have heard of a Smarthost but you are not too sure what they do or how they differentiate from your usual SMTP relay, as always, you have come to the right place! Read on to find out the difference between […]

Emails vs Social Media: Which is more effective? In a world dominated by fast-paced social media, many companies are left wondering, “Are we wasting our time with emails?”