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  • Email Delivery & Tips

How to Write Emails That People Want to Read!

We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read.  Much like Sam, we love email as a communication tool: it’s personal, flexible and adaptable. It’s […]

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  • Email Delivery & Tips

Infographic: Psychology of Color in Marketing

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

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  • Email Delivery & Tips

Email Marketing Trends for 2021

We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]

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  • Email Delivery & Tips

How to Stay Out of the Spam Folder (Video)!

Despite the popularity of social media, email is still the #1 way to reach your customers. That’s why it’s not much good to you if your emails keep ending up in the spam folder. That’s where we come in! Today, we’re going to take a look at how we can take your emails from the […]

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  • Email Delivery & Tips

Dos and Don’ts of Email-Preview Text

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

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  • Email Delivery & Tips

Infographic: Valentine’s Day in Stats ❤️

With Valentine’s Day just around the corner, we thought we’d get in the spirit by taking a look at some luuurve stats! Working on your marketing campaign? Maybe it’s time to take a look at self-love this year! ❤️    

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