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  • Email Marketing Trends for 2021

    We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]

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    How to Stay Out of the Spam Folder (Video)!

    Despite the popularity of social media, email is still the #1 way to reach your customers. That’s why it’s not much good to you if your emails keep ending up in the spam folder. That’s where we come in! Today, we’re going to take a look at how we can take your emails from the […]

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    Dos and Don’ts of Email-Preview Text

    Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

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    Infographic: Psychology of Color in Marketing

    If you love a dose of color, check out the infographic below to find out which colors trigger which emotions and reactions. That’s right, color is a lot more important than we first thought! It can work wonders when it comes to marketing and branding as a whole (if used correctly) and can help with […]

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    Infographic: Valentine’s Day in Stats ❤️

    With Valentine’s Day just around the corner, we thought we’d get in the spirit by taking a look at some luuurve stats! Working on your marketing campaign? Maybe it’s time to take a look at self-love this year! ❤️    

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    What is Email Intelligence and Why Should We Care?

    Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]

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