Digital marketing is an ever-evolving space and email remains a powerful tool for businesses to connect with their audience. As we begin the new year, let’s explore the top email marketing 2024 trends that are set to reinvent the way brands engage with their subscribers. User Generated Content User-generated content (UGC) is on the rise […]
Get ready to plan your Black Friday email marketing like a pro! Black Friday is the Super Bowl of sales events and, if you want to score big, it’s time to gear up with the ultimate email marketing strategy. Let’s delve into why Black Friday is such a big deal, pick up some expert tips […]
2022 absolutely flew by! We’re here again to review what’s in store for 2023, and what email-marketing trends you should jump on where possible. Hyper personalization This comes up every year, but it now goes way beyond knowing the recipient’s name and using it in the subject line. According to Slideshare, 80% of consumers are […]
In August, Emily and Louise had the opportunity to attend Inbox Expo in Valencia, one of the sunniest events of the email calendar! Louise: The event took place at Hotel Balneario Las Arenas, overlooking the beautiful Valencian beaches. It was the perfect venue for sun, sea, sand and sending! I drove down from Madrid to […]
When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]
We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read. Much like Sam, we love email as a communication tool: it’s personal, flexible and adaptable. It’s […]
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