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  • Email Delivery & Tips

Email-Marketing Trends for 2023

2022 absolutely flew by! We’re here again to review what’s in store for 2023, and what email-marketing trends you should jump on where possible. 👇 Hyper personalization This comes up every year, but it now goes way beyond knowing the recipient’s name and using it in the subject line. According to Slideshare, 80% of consumers […]

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Emily sitting on the deckchairs at Inbox Expo 2022 in Valencia
  • Company Life

Inbox Expo Valencia 2022

In August, Emily and Louise had the opportunity to attend Inbox Expo in Valencia, one of the sunniest events of the email calendar! Louise: The event took place at Hotel Balneario Las Arenas, overlooking the beautiful Valencian beaches. It was the perfect venue for sun, sea, sand and sending! I drove down from Madrid to […]

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  • Email Delivery & Tips

Email List: Your Most Effective Marketing Tool

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]

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  • Email Delivery & Tips

How to Write Emails That People Want to Read!

We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read.  Much like Sam, we love email as a communication tool: it’s personal, flexible and adaptable. It’s […]

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  • Email Delivery & Tips

Infographic: Psychology of Color in Marketing

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

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  • Email Delivery & Tips

Email Marketing Trends for 2021

We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]

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