The Deliverable Diary

An ode to the oh-so-important email and the people who helped to shape its history. If you’d like to read more, check out our blog post on The history of email: best bits.  

Have you ever missed an important email campaign? Perhaps you didn’t realize that ‘International Women’s Day‘ was looming or Valentine’s Day just slipped your mind (not only with your partner). These missed events are missed opportunities to promote your brand under a different light. For that reason, it’s extremely important to plan ahead and get those email […]

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]

Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]

We’re an international company dealing with international emails, so we appreciate that location matters! This is why, if you’re sending from the EU, you have the choice to send via our European servers. We have servers based in Frankfurt (Germany) and London (UK), as well as Fremont (CA), Newark (NJ), Singapore and Sydney (Australia). If […]

Unsubscribe links strike fear in the hearts of many email marketers. Instead of looking at them as a negative, let’s consider how they can benefit us and add value to our customers.