The Deliverable Diary

It’s always nerve-racking making new friends. You want to get the niceties just right and have the perfect timing too. Yikes – it can be such a minefield! Like a potential BFF, a brand new subscriber is an exciting time for your business, and luckily there’s plenty that can be done to keep them hanging […]

We’ve all been there. You hit send, and just a split second too late, you realise what you’ve done. Your skin crawls, shivers run up your spine, and your heart beats like a drum. A haunted house has nothing on this feeling. Maybe you’ve sent the wrong attachment to the wrong person, or you’ve just […]

When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers. But, where do we learn about email […]

We all know the difference between receiving a bill in the mail, and a fun letter or a birthday card. We’re normally a bit more hesitant to open a bank statement, whereas a colorful invitation gets opened right away. Why should our emails be any different? Fun and humor are great ways to make sure […]

When you take a look at our terms of service, one of the first things you’ll notice is that we do not allow sending to purchased mailing lists. We have a few reasons for this, but the main reason is to protect our IP address reputation and our customers’ excellent delivery rates. We also want […]

In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact. How can we make sure that […]