The Deliverable Diary

Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]

We’re an international company dealing with international emails, so we appreciate that location matters! This is why, if you’re sending from the EU, you have the choice to send via our European servers. We have servers based in Frankfurt (Germany) and London (UK), as well as Fremont (CA), Newark (NJ), Singapore and Sydney (Australia). If […]

Unsubscribe links strike fear in the hearts of many email marketers. Instead of looking at them as a negative, let’s consider how they can benefit us and add value to our customers.

YouTube is an incredible source of information with millions of how-to videos and step-by-step guides that even the most novice internet user can take advantage of. But, what happens when the content crosses a line? YouTube features thousands of videos promoting illegal phishing activities and despite reporting them, they are still up on the website. […]

Deliverability is still a challenge for most email senders. ReturnPath reports only one in five emails makes it to the inbox. Will a shared IP address or a dedicated IP address help? ReturnPath’s Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by […]