The Deliverable Diary

Right, now it’s time to get down to the nitty gritty! What are the meanings of all these abbreviations involved with SMTP (Simple Mail Transfer Protocol), why are they important and what do they do? Well, you have come to the right place! Below, I am going to discuss some of the most important terms associated with SMTP […]

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

Open Tracking is an essential metric in measuring how effective your emails are at being delivered to your recipients’ inboxes and capturing their attention. It’s a great way to see how captivating your emails are and offers endless ways for you to test subject lines to increase your Open Rate. Tracking is enabled per SMTP […]

Yesterday was International Women’s Day and it was incredible to see so many women unite and come together to celebrate their strength and diversity on a global scale. By the fact that we have a dedicated day to celebrate women indicates that men and women aren’t on an equal footing just yet – but it […]

We’re an international company dealing with international emails, so we appreciate that location matters! This is why, if you’re sending from the EU, you have the choice to send via our European servers. We have servers based in Frankfurt (Germany) and London (UK), as well as Fremont (CA), Newark (NJ), Singapore and Sydney (Australia). If […]

The following post is a rough outline to GDPR compliance and must not be used as an official guideline. You may want to appoint legal counsel to ensure that you are GDPR compliant. What is GDPR? If your company is based within the European Union, or if you have European clients, this may prove to […]