The Deliverable Diary

Email is crucial for business, but needs may vary from company to company, and person to person, which is why there are many different ways you can integrate with SMTP2GO.  So let’s go through them… Classic SMTP Connect using the SMTP protocol and send email directly from your email application. This is the most common […]

Few things are more frustrating than the 550 error message – besides, possibly, a broken coffee machine! Let’s dig into what this cryptic message means and how you can resolve it. 550 Error, What?! You will often see a 550 error accompanied by a small (yet arguably mystifying) message, such as “administrative prohibition” or “relay […]

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

This post answers questions we receive from customers migrating to SMTP2GO from another ESP / SMTP provider. Frequently Asked Questions: Do you have a free plan? Yes, the free plan allows 1,000 emails per month and has a limit of 200 emails per day (a 25-per-hour limitation applies if no sender domains are verified). It […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

Confused about hard bounces, soft bounces, or rejected emails? Here’s the lowdown… SMTP2GO categorizes all bounces into hard bounces and soft bounces. A rejected email is an email that SMTP2GO blocks due to the recipient being on your suppression list. We do the hard/soft categorization by analyzing the error message sent to us by the recipient’s mail server. If […]