The Deliverable Diary

For those late-night email checkers and evening scrollers, emails in Dark Mode can feel easier on the eyes, and easier on the battery life too. But once a user makes the switch to Dark Mode, you don’t want your email to be the one sticking out like a sore thumb. As multiple operating systems and […]

We are proud to announce that SMTP2GO has successfully achieved ISO27001 and ISO9001 certification, demonstrating our commitment to information security and quality management. ISO27001 is the international standard for information security management systems (ISMS). It specifies the requirements and best practices for establishing, implementing, maintaining and improving an ISMS that protects the confidentiality, integrity and […]

At SMTP2GO, we believe in giving back to our community and making a positive difference. That’s why we encourage our employees to volunteer for causes they care about, such as Conservation Volunteers New Zealand.  One of our team members, Sarah Shaw, who works as a part of the support team, recently took advantage of this […]

Did you know that the subject line is the most important part of your email? If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “64% of recipients open emails based solely on the subject line.” (Finances Online, 2023) Follow our top tips on creating […]

Don’t worry, we trust that you send out high-quality, unmissable content but as the old adage goes – you can’t please all of the people, all of the time. Part of running a business in the internet age is coming to terms with the fact that some long-time clients will eventually wish to part ways, […]

Get ready to plan your Black Friday email marketing like a pro! Black Friday is the Super Bowl of sales events and, if you want to score big, it’s time to gear up with the ultimate email marketing strategy. Let’s delve into why Black Friday is such a big deal, pick up some expert tips […]