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  • Email Delivery & Tips

Convert your Social Media Followers into Email Subscribers

Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. […]

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  • Email Delivery & Tips

Gmail and Yahoo’s Inbox Protection Rules

Gmail and Yahoo are two of the most popular email providers in the world, with billions of users combined. This is why email marketers need to pay attention to their latest announcements about new inbox protection rules, which take effect in February 2024, and step up their emailing game. These rules are designed to combat […]

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  • Email Delivery & Tips

Make Your Emails Look Great in Dark Mode

For those late-night email checkers and evening scrollers, emails in Dark Mode can feel easier on the eyes, and easier on the battery life too. But once a user makes the switch to Dark Mode, you don’t want your email to be the one sticking out like a sore thumb. As multiple operating systems and […]

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  • Email Delivery & Tips

Subject Lines: How to Get Them Right!

Did you know that the subject line is the most important part of your email? If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “64% of recipients open emails based solely on the subject line.” (Finances Online, 2023) Follow our top tips on creating […]

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  • Email Delivery & Tips

Why Do You Need an Unsubscribe Button?

Don’t worry, we trust that you send out high-quality, unmissable content but as the old adage goes – you can’t please all of the people, all of the time. Part of running a business in the internet age is coming to terms with the fact that some long-time clients will eventually wish to part ways, […]

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  • Email Delivery & Tips

Ignite Your Black Friday Email Marketing with SMTP2GO

Get ready to plan your Black Friday email marketing like a pro! Black Friday is the Super Bowl of sales events and, if you want to score big, it’s time to gear up with the ultimate email marketing strategy. Let’s delve into why Black Friday is such a big deal, pick up some expert tips […]

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