The Deliverable Diary

In the realm of email communication, building trust and establishing authenticity is crucial for successful engagement with recipients. Enter BIMI, which stands for Brand Indicators for Message Identification. As email users become more discerning and wary of fraudulent activities, businesses must find innovative ways to reinforce their brand identity and foster trust. BIMI emerges as […]

If you’ve spent any time in the email space (or software more generally) you will know that there are a raft of strange and cryptic acronyms that come with the territory. They can be misleading, confusing and daunting, particularly for newcomers who just want to set up their SMTP relay and never give it another […]

Email timing is everything! If you send an email at the wrong time, it’s possible that it will get lost in the recipient’s inbox or be overlooked altogether or, worse, you may even irritate some receivers. Stick with us to find out why email timing really matters. There is no hard and fast rule for […]

Whether you’re counting the minutes until your break away, or can barely be torn from your beloved inbox, a holiday only really begins with one important email – the Out of Office. A concise and effective Out of Office gives you the confidence to enjoy a real break from your device, knowing your clients and […]

We’ve been to the moon, and we’ve explored the depths of the ocean floor – but we are yet to design a simple, intuitive, and user-friendly printer or scanner device! Trust us, we know. At SMTP2GO a common point of irritation and frustration for our users is the never-ending battle with their printer or scanner. […]

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]