The Deliverable Diary

In the world of digital communication, email has retained its relevance and reliability through decades of evolution. At the heart of this system is SMTP (Simple Mail Transfer Protocol), the foundational technology that drives email delivery across networks. Despite the rise of various communication platforms, SMTP continues to be essential for businesses and individuals alike, […]

In today’s fast-paced world, more than 50/70% (depending on the generation) of emails are opened on mobile devices. If you aren’t optimizing your emails for smaller screens, you risk losing engagement or frustrating your readers. Follow these best practices to ensure your emails are mobile-friendly and optimized for the best possible experience! Responsive Design is […]

When is a delay actually a delay? Discover more about email delivery times. When we hit “send” on an email, we often expect it to reach its recipient’s inbox in an instant. It’s a common misconception that email delivery is immediate, but the reality is that many factors influence how quickly an email travels from […]

Safelisting is a crucial step to ensure that your recipient server does not mistakenly block your emails as spam when they are sent from your own domain. Sometimes, when sending emails from your domain through an SMTP server to the same domain (intra-domain), the recipient server might interpret these emails as spoofed. This can result […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

In today’s interconnected world, email remains the backbone of business communication. But with it comes risk — cybercriminals are always on the lookout for vulnerabilities they can exploit. Ensuring your email security isn’t just a good idea; it’s essential. Whether a small business or a large enterprise, safeguarding your email accounts and data should be […]