The Deliverable Diary

Now that email is moving beyond its original frontiers into the exciting world of email-to-SMS it is worth revisiting some best practices to avoid having your texts get blocked by spam filters or flagged as junk in your recipient’s phones. The methods will be familiar to you if you are well-versed in the best way […]

Transactional emails may already be a part of your business, but is transactional SMS? Read on to find out why you should be using transactional SMS to improve your overall user experience, especially for those busy bees who might not be able to regularly check their inbox. One big difference between transactional email and transactional […]

Although most have stepped away from SMS for personal interactions, interactions with businesses via SMS are on the rise with many companies looking to invest in SMS communication, particularly since the pandemic. Source: eMarketer SMS marketing  SMS marketing is the use of SMS to send marketing messages to opt-in recipients and is best used for short […]