The Deliverable Diary

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

With Valentine’s Day just around the corner, we thought we’d get in the spirit by taking a look at some luuurve stats! Working on your marketing campaign? Maybe it’s time to take a look at self-love this year! ❤️    

Email marketing was voted one of the preferred ways to receive marketing material. With that in mind, we thought it’d be a good idea to share our infographic on “Email Marketing, Do’s and Don’ts”. Is your email etiquette up to scratch?