Email Marketing Trends for 2021
We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]
Dos and Don’ts of Email-Preview Text
Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]
Infographic: Psychology of Color in Marketing
If you love a dose of color, check out the infographic below to find out which colors trigger which emotions and reactions. That’s right, color is a lot more important than we first thought! It can work wonders when it comes to marketing and branding as a whole (if used correctly) and can help with […]
Stay Current With a Multi-Device Interactive Approach
In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]
Infographic: Valentine’s Day in Stats ❤️
With Valentine’s Day just around the corner, we thought we’d get in the spirit by taking a look at some luuurve stats! Working on your marketing campaign? Maybe it’s time to take a look at self-love this year! ❤️
Infographic: Email Marketing, Do’s and Don’ts
Email marketing was voted one of the preferred ways to receive marketing material. With that in mind, we thought it’d be a good idea to share our infographic on “Email Marketing, Do’s and Don’ts”. Is your email etiquette up to scratch?