The Deliverable Diary

When it comes to email marketing, precision matters – and this includes how your mail server handles SMTP timeouts. SMTP timeouts are crucial for ensuring smooth communication between servers, especially when dealing with latency. According to RFC 5321, implementing a solid timeout mechanism with configurable per-command values isn’t just best practice – it’s essential for […]

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]

Happy Valentine’s Day! We thought we’d get in the spirit by taking a look at some luuurve stats! Working on your marketing campaign? Maybe it’s time to take a look at self-love this year! ❤️    

In the ever-evolving landscape of digital communication, staying ahead of the curve is crucial for professionals in the email marketing industry. That’s why attending Inbox Expo 2024 in Atlanta, Georgia, was an unmissable opportunity. Not only did I attend, but SMTP2GO also had the privilege of sponsoring this transformative event, further cementing our commitment to […]

Get ready to plan your Black Friday email marketing like a pro! Black Friday is the Super Bowl of sales events and, if you want to score big, it’s time to gear up with the ultimate email marketing strategy. Let’s delve into why Black Friday is such a big deal, pick up some expert tips […]

In August, Emily and Louise had the opportunity to attend Inbox Expo in Valencia, one of the sunniest events of the email calendar! Louise: The event took place at Hotel Balneario Las Arenas, overlooking the beautiful Valencian beaches. It was the perfect venue for sun, sea, sand and sending! I drove down from Madrid to […]