The Deliverable Diary

Billions of emails are sent each and every day (about 333.2 billion emails, to be precise, which works out at more than 3.5 million emails per second). Yet do we always use the correct sign off, for the right occasion? Apparently not! Here we look at how best to sign off your professional emails… It […]

For our support team, SPF-related questions crop up a lot! But since 2019, when we switched from SPF/DKIM verification to VERP (Variable Envelope Return Path), we do all the SPF bizzle behind the scenes!  What is SPF (Sender Policy Framework Record)? Updating your SPF record is extremely important when using an external SMTP provider. When […]

The web is a wonderful place, and over the last number of years, internet security has really ramped up. This has its benefits but means that we now need to remember a lot more passwords, which can be a challenge. Even if you use a service such as Google Passwords, it can still be a […]

If you’re experiencing slow sending speeds, here are a few important things to consider… The SMTP protocol can often require many “round-trip” cycles, where your computer/server has to wait for a response from us, and vice versa. Normally the best way improve slow sending speeds is to do the following: Open up multiple simultaneous SMTP […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to statista.com, the average cart abandonment rate across all devices was above 80% in 2021. That’s a huge segment that should be retargeted to regain those sales. This is where abandoned cart emails come in. Why do people abandon their shopping […]

We love email! And it’s not just us: it’s incredibly popular with others, too. In 2022, 126.7 trillion emails are expected to be sent. That is A LOT of inbox action. This is why email marketing will never go out of fashion!  The digital marketing landscape tends to change year on year, but email consistently continues […]