The Deliverable Diary

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

Did you know that the average worker spends 28% of their time managing their emails? That’s more than 11 hours per week! Dictation could help you to save hours writing emails as speech-to-text is three times quicker than typing. Let’s take a look at the numbers… The average person types 40WPM The average person speaks […]

Billions of emails are sent each and every day (about 333.2 billion emails, to be precise, which works out at more than 3.5 million emails per second). Yet do we always use the correct sign off, for the right occasion? Apparently not! Here we look at how best to sign off your professional emails… It […]

For our support team, SPF-related questions crop up a lot! But since 2019, when we switched from SPF/DKIM verification to VERP (Variable Envelope Return Path), we do all the SPF bizzle behind the scenes!  What is SPF (Sender Policy Framework Record)? Updating your SPF record is extremely important when using an external SMTP provider. When […]