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  • Email Delivery & Tips

Make Your Transactional Emails Work Harder!

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

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  • Email Delivery & Tips

Abandoned-Cart Emails Are a Must!

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

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  • Email Delivery & Tips

Email Dictation: Is It The Way Forward?

Did you know that the average worker spends 28% of their time managing their emails? That’s more than 11 hours per week! Dictation could help you to save hours writing emails as speech-to-text is three times quicker than typing. Let’s take a look at the numbers… The average person types 40WPM The average person speaks […]

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  • Email Delivery & Tips

How to Sign Off an Email

Billions of emails are sent each and every day (about 333.2 billion emails, to be precise, which works out at more than 3.5 million emails per second). Yet do we always use the correct sign off, for the right occasion? Apparently not! Here we look at how best to sign off your professional emails… It […]

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  • Email Delivery & Tips

Do I Need to Update My SPF Record?

For our support team, SPF-related questions crop up a lot! But since 2019, when we switched from SPF/DKIM verification to VERP (Variable Envelope Return Path), we do all the SPF bizzle behind the scenes!  What is SPF (Sender Policy Framework Record)? Updating your SPF record is extremely important when using an external SMTP provider. When […]

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  • Email Delivery & Tips

Magic Links: All You Need to Know

The web is a wonderful place, and over the last number of years, internet security has really ramped up. This has its benefits but means that we now need to remember a lot more passwords, which can be a challenge. Even if you use a service such as Google Passwords, it can still be a […]

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