The Deliverable Diary

Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper. We’ve created a quick guide to put the control back in your hands, showing you exactly how best to deal with spam and shut down the spammers behind […]

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button – meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting, […]

Have you wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring email delivery errors so that you can improve your sending in the future. Hard […]

We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read.  Much like Sam, we love email as a communication tool: it’s personal, flexible and adaptable. It’s […]