The Deliverable Diary

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]

Email is the preferred method of business communication with billions and billions of emails being sent on a daily basis but could we send better, more effective messages? SMTP2GO helps improve the technical side of delivery, but what about the human side of delivery? I spoke to MBTI® practitioner, Tamsin Regnes, who talks about how […]

Experiencing a serious case of Overwhelming-Inbox? Avoid the turmoil of finding an important email among an avalanche of messages and discover how to effectively perform an email search. We’ve gathered a series of tips to help you find that email you’ve been looking for. Clicking through hundreds of archived emails can feel like a full-time […]

It’s always nerve-racking making new friends. You want to get the niceties just right and have the perfect timing too. Yikes – it can be such a minefield! Like a potential BFF, a brand new subscriber is an exciting time for your business, and luckily there’s plenty that can be done to keep them hanging […]

We’ve all been there. You hit send, and just a split second too late, you realise what you’ve done. Your skin crawls, shivers run up your spine, and your heart beats like a drum. A haunted house has nothing on this feeling. Maybe you’ve sent the wrong attachment to the wrong person, or you’ve just […]

When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers. But, where do we learn about email […]