The Deliverable Diary

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]

If email writing has been part of your routine for years, it’s natural to feel a touch uninspired some days… Enter Email AI, the productivity powerhouse! Tools, such as Google Gemini, can save time, boost productivity and enhance clarity. The key to unlocking Email AI’s full potential lies in one simple skill: crafting the right […]

Sending large volumes of emails isn’t just about hitting “send” and hoping for the best. Without a strategic warm-up, your sender reputation could take a hit, leading to low open-rates, spam filtering and delivery failures. But fear not! This guide will walk you through the best practices to ramp up your email volume the right […]

When it comes to sending email attachments, file size matters more than you might think. Too small, and you risk sending low-quality content that doesn’t impress. Too large, and your email might never make it to its destination. Just like the perfect porridge- what you want is something just right—the Goldilocks zone of email file […]

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]

Email testing is a crucial part of any successful email marketing strategy. By following these email testing tips, you ensure your campaigns look great, function properly, and land in your recipients’ inboxes—not their spam folders. Testing can, however, be a double-edged sword. If done carelessly, you risk sending “test” emails to your entire contact list […]