The Deliverable Diary

If you’ve ever contacted our support team about an email issue, you may have been asked to provide the full headers. While that can sound technical, it’s actually a normal and helpful request! So, what are headers? Are they dangerous to share? And why do we ask to see them instead of just reading the email itself?! […]

The snow is falling, the tinsel is up and tiny hands are carefully penning their most important correspondence of the year: the letter to Santa. But here at SMTP2GO, we have to ask the difficult, un-elf-like question: in an era defined by data security and strict compliance, is your child’s wish list adhering to global data […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

If you’ve ever tried to send a big batch of emails using Outlook, Apple Mail, Thunderbird – or any other standard email app – you already know the struggle! These tools are great for everyday communication – but when it comes to sending to large groups, automations, or personalized campaigns, they simply aren’t built for […]

If you send email campaigns or transactional messages, you’ve probably seen terms like hard bounce, soft bounce, or rejected email pop up in your Activity Report. These can be confusing at first – why did a message fail and what does that mean for future sending? More importantly, what should you do about it? This […]

If you’re a marketer, you know the challenge: getting subscribers to open your emails is one thing, but keeping them engaged once they do is another. Enter interactive emails, a proven way to capture attention, drive clicks, and boost overall engagement. What Are Interactive Emails? Interactive emails go beyond static text and images. They let […]