The Deliverable Diary

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

If you’ve ever tried to send a big batch of emails using Outlook, Apple Mail, Thunderbird – or any other standard email app – you already know the struggle! These tools are great for everyday communication – but when it comes to sending to large groups, automations, or personalized campaigns, they simply aren’t built for […]

If you send email campaigns or transactional messages, you’ve probably seen terms like hard bounce, soft bounce, or rejected email pop up in your Activity Report. These can be confusing at first – why did a message fail and what does that mean for future sending? More importantly, what should you do about it? This […]

If you’re a marketer, you know the challenge: getting subscribers to open your emails is one thing, but keeping them engaged once they do is another. Enter interactive emails, a proven way to capture attention, drive clicks, and boost overall engagement. What Are Interactive Emails? Interactive emails go beyond static text and images. They let […]

Securing your email communications remains a top priority and it’s crucial to bolster your defenses against phishing and spoofing. One of the most effective tools at your disposal is a robust DMARC policy. Let’s dive into why this is essential and how you can power your DMARC. Understanding DMARC DMARC, which stands for Domain-based Message […]

Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go […]