The Deliverable Diary

If you send email campaigns or transactional messages, you’ve probably seen terms like hard bounce, soft bounce, or rejected email pop up in your Activity Report. These can be confusing at first – why did a message fail and what does that mean for future sending? More importantly, what should you do about it? This […]

If you’re a marketer, you know the challenge: getting subscribers to open your emails is one thing, but keeping them engaged once they do is another. Enter interactive emails, a proven way to capture attention, drive clicks, and boost overall engagement. What Are Interactive Emails? Interactive emails go beyond static text and images. They let […]

Securing your email communications remains a top priority and it’s crucial to bolster your defenses against phishing and spoofing. One of the most effective tools at your disposal is a robust DMARC policy. Let’s dive into why this is essential and how you can power your DMARC. Understanding DMARC DMARC, which stands for Domain-based Message […]

Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go […]

October is here, and with it come cobweb-covered inboxes, pumpkin-spiced promotions, and more opportunities than you can shake a broomstick at. According to the National Retail Federation (NRF), Halloween spending is expected to reach a record-breaking $13.1 billion this year. That makes it one of the biggest economic opportunities of the season, not just for […]

You want your business in the stratosphere – not your bounce rate! If your bounce rate is starting to look like your frequent flyer miles, don’t panic. Let’s bring things back down to earth and talk about how to get your email campaigns on solid ground again. What Is a Bounce Rate (and Why Should […]