The Deliverable Diary

Securing your email communications remains a top priority and it’s crucial to bolster your defenses against phishing and spoofing. One of the most effective tools at your disposal is a robust DMARC policy. Let’s dive into why this is essential and how you can power your DMARC. Understanding DMARC DMARC, which stands for Domain-based Message […]

Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go […]

October is here, and with it come cobweb-covered inboxes, pumpkin-spiced promotions, and more opportunities than you can shake a broomstick at. According to the National Retail Federation (NRF), Halloween spending is expected to reach a record-breaking $13.1 billion this year. That makes it one of the biggest economic opportunities of the season, not just for […]

You want your business in the stratosphere – not your bounce rate! If your bounce rate is starting to look like your frequent flyer miles, don’t panic. Let’s bring things back down to earth and talk about how to get your email campaigns on solid ground again. What Is a Bounce Rate (and Why Should […]

If your business is planning to use SMS messaging via a dedicated number, there’s one crucial step you can’t afford to overlook: compliant SMS opt-in consent. U.S. wireless carriers require that businesses follow strict guidelines to ensure recipients have explicitly agreed to receive text messages. Whether you’re sending promotional offers or appointment reminders, compliance isn’t […]

When it comes to email, aesthetics matter but reputation and deliverability matter more. URL shorteners may have been your go-to for creating sleek, tidy messages, but they could be quietly sabotaging your campaigns. Here’s why shortened URLs aren’t always the best choice – and what to use instead. What Are URL Shorteners? Linking to external […]