Transactional emails, also known as ‘triggered emails’ or ‘automated emails’, are emails that are sent after an action has been taken. More often than not, they are sent to the person who took the action. For example, if you buy a product online, you’ll receive a transactional email once a payment has been accepted. Or, […]
As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. Having listened to many industry experts speak, one thing became clear: when it comes to sending marketing-related email, recipients/customers are expecting MORE from the emails that drop into their inbox. […]
Last week, I attended the mind-blowingly huge Web Summit conference in Lisbon. What an awesome and inspiring experience this was – hosted in such a beautiful city, too. It was incredible to feel part of something so large and informative, listening to some of the tech industry’s greatest minds share their thoughts on diverse topics. […]
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