We’ve said it before, and we’ll be sure to say it again, but your subject line is the most important part of your email. If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true!
“35% of recipients open emails based solely on the subject line.”
(Convince and Convert, 2019)
Follow our top tips on creating subject lines below and watch your open rates increase dramatically.
Keep it short!
Most email clients will shorten your subject line. So, they need to be clear, precise and supported by a pre-header. Ideally, the subject line should tell the reader exactly what the email is going to be about before they actually open it.
“Length of subject lines impacts open rates, especially for retail and technology industries” (Yes, marketing, 2017)
Use an emoji 👋
✉ + “Summer Collection 2019 👙 😎” = 📩
They’re friendly, expressive and eye-catching.
“56% of brands using emojis in their email subject lines had a higher open rate” (WordStream, 2018)
Personalize your subject lines
Audience segmentation and personalization is extremely important and should start from the subject line.
“Personalized subject lines generate high open rates at 50%.” (Yes, marketing, 2017)
Stay away from spam trigger words
Name (the word name, not their actual name. Their actual name is personalization ☝)
There are 100s to avoid, so do check this great list at SimplyCast.
DON’T USE ALL CAPS or too many !!!!
They can trigger the recipient’s incoming spam filter or seem like you are shouting. According to e-releases, if an all-caps subject line does successfully make its way to the recipient’s inbox, you’ll just look shady and unprofessional.
Check your spelling
We can’t express enough the importance of spell-check. If your subject line contains spelling mistakes, what does that say about your content or business!?
Don’t add “RE:” if it’s not a genuine reply
If you do manage to trigger a reaction from the recipient with this technique, it could leave a sour taste in the reader’s mouth when they realize it was a cheeky trick. 🤨
Last but not least, don’t be afraid to seek help. There are some fantastic tools out there to help you create the best subject line for your email content, why not take advantage of them?
So, there we have it! If you have any top tips on creating subject lines, feel free to share them with us below, we’d love to hear from you!