The Deliverable Diary

With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button – meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting, […]

Have you wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring email delivery errors so that you can improve your sending in the future. Hard […]

We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read.  Much like Sam, we love email as a communication tool: it’s personal, flexible and adaptable. It’s […]

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

1. At SMTP2GO, we care about you and your business We take care of the email business, so you can take care of your business. SMTP2GO was born out of necessity when our CEO, Charlie, struggled to send emails while travelling. As a result, we understand the importance of your emails, and we want to […]

We absolutely need our emails to send – and when they don’t, it can be incredibly frustrating. The good news, however, is that this issue is often very easily remedied! In order to help overcome the occasional sending stumbling block, we’ve put together a quick troubleshooting checklist for when your emails won’t send.  Our Customer […]