We’ve just released a much requested feature, giving our customers the ability to easily insert an unsubscribe link in the emails that they send.
This can be found from the ‘Settings > More > Unsubscribe Options‘ page in your SMTP2GO control panel.
When you send an email newsletter to multiple recipients, your recipients will expect to see a way they can remove themselves from your mailing list, if they so choose. You can now easily insert an unsubscribe link, which will allow a recipient to simply click the link, and be taken to a web-page which will show confirmation that they have been immediately unsubscribed.
This functionality allows you to avoid having to build your own unsubscribe system, or forcing your recipients to have to email you to get removed.
In general, by using the new unsubscribe link functionality, your newsletter emails will appear more professional, and you will receive fewer spam complaints (which are often created in frustration if a recipient cannot easily unsubscribe).