Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
You want your business in the stratosphere - not your bounce rate! If your bounce rate is starting to look like your frequent flyer miles, don’t panic. Let’s bring things back down to earth and talk about how to get your email campaigns on solid ground again.
Microsoft has announced a delay in one of its planned email security changes. If your organization uses Microsoft 365 (formerly Office 365) to send emails from printers, scanners or older apps, this update matters to you.
If your business is planning to use SMS messaging via a dedicated number, there’s one crucial step you can’t afford to overlook: compliant SMS opt-in consent.
When it comes to email, aesthetics matter but reputation and deliverability matter more. URL shorteners may have been your go-to for creating sleek, tidy messages, but they could be quietly sabotaging your campaigns. Here’s why shortened URLs aren’t always the best choice - and what to use instead.
Sending email with SMTP2GO is a piece of cake. But occasionally, things can go wrong, emails might not reach the inbox, or at all. For businesses, undelivered emails aren’t just annoying; they can damage relationships and hinder operations. In fact, one company discovered that their previous email provider’s poor sender reputation caused messages to vanish...
When it comes to email marketing, precision matters - and this includes how your mail server handles SMTP timeouts.
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