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Email Delivery & Tips
Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
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How to Escape an Email Blocklist
The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly,...
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Choosing the Right Mailing List Software
If you’ve ever tried to send a big batch of emails using Outlook, Apple Mail, Thunderbird - or any other standard email app - you already know the struggle! These tools are great for everyday communication - but when it comes to sending to large groups, automations, or personalized campaigns, they simply aren’t built for...
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Increase Engagement with Interactive Emails
If you’re a marketer, you know the challenge: getting subscribers to open your emails is one thing, but keeping them engaged once they do is another. Enter interactive emails, a proven way to capture attention, drive clicks, and boost overall engagement.
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Email Scrubbing: Why A Clean Mailing List Is Key
Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go...
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Emailing for the Spooky Season
October is here, and with it come cobweb-covered inboxes, pumpkin-spiced promotions, and more opportunities than you can shake a broomstick at. According to the National Retail Federation (NRF), Halloween spending is expected to reach a record-breaking $13.1 billion this year.
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