Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers.
We all know the difference between receiving a bill in the mail, and a fun letter or a birthday card. We’re normally a bit more hesitant to open a bank statement, whereas a colorful invitation gets opened right away. Why should our emails be any different?
Email marketing was voted one of the preferred ways to receive marketing material. With that in mind, we thought it’d be a good idea to share our infographic on “Email Marketing, Do’s and Don’ts”. Is your email etiquette up to scratch?
“I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.” Carrie Bradshaw (Sarah Jessica Parker)💄
In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact.
A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go.
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