What is Email Intelligence and Why Should We Care?
Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it?
Email Delivery & Tips
Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
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Achievable Email-Marketing Goals for 2020
As 2019 ends and 2020 begins, it’s time to start setting achievable email-marketing goals for the year ahead. Time flies so goal setting is a great way to ensure that 2020 doesn’t pass you by. Cheers to another new year, it’s going to be great!
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Infographic: Email Segmentation - Where to Start!
Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from...
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How to Plan Your Black Friday Campaign
Black Friday is almost here and Christmas is looming! If you didn’t already know, Black Friday is the biggest shopping-holiday that exists today. Some companies actually extend the Thanksgiving holiday for their employees to enjoy this day and spend, spend, spend (how nice!). As Black Friday is so huge, the competition is equally massive. It...
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Email Horrors! A Collection of the Best Email Fails
We’ve all been there. You hit send, and just a split second too late, you realise what you’ve done. Your skin crawls, shivers run up your spine, and your heart beats like a drum. A haunted house has nothing on this feeling. Maybe you’ve sent the wrong attachment to the wrong person, or you’ve just...
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Organizing Your Christmas Email Campaign
Love it or hate it, Christmas is coming! Don’t miss the (big, red, festive!) bus of opportunity by leaving your holiday email campaigns to the last minute. Each year, we have customers who do and it causes them stressssss. Avoid the stress! Pull up a chair, pour an eggnog and take a look at our...
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