Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button - meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend begging for attention. A growing subscriber list is always exciting,...
We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read.
Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing...
You may be a master wordsmith, but your message goes well beyond the words on the page. Like reading between the lines, your users can use your key design choices to determine a lot about your company. Be on the front foot with your choices of fonts with these helpful tips.
If you’re not collecting your customer’s date of birth on signup, you might want to start doing it now! Check out the infographic below and be blown away by the stats!
After curating a marketing email that’s the perfect balance of text to images, taglines to icons, and all topped off with a killer call-to-action, the last thing you want is blocks of unsightly breakages. While you may be the composer of an effective email, you don’t get to push the buttons once it lands in...
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