Slow Sending Speeds? How to Speed It Up!
If you’re experiencing slow sending speeds, here are a few important things to consider…
Email Delivery & Tips
Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
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Email Marketing Trends For 2022
We love email! And it’s not just us: it’s incredibly popular with others, too. In 2022, 126.7 trillion emails are expected to be sent. That is A LOT of inbox action. This is why email marketing will never go out of fashion!
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Using an External SMTP Provider: Top 5 Benefits
Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing...
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Email Testing Ideas to Get You Inspired
Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are.
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Reporting Spam the Right Way
Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper.
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IP Reputation Is Only One Piece of Delivery Strategy
IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle?
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