Email-Marketing Trends for 2023
2022 absolutely flew by! We’re here again to review what’s in store for 2023, and what email-marketing trends you should jump on where possible.
Email Delivery & Tips
Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
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Abandoned-Cart Emails Are a Must!
If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in.
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SMTP2GO and Santa: Partners in Delivery
Ho ho ho!
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Dedicated or Shared IP: Which One Is for You?
An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network.
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New to High-Volume Sending?
If you’re a high-volume sender (5K+ subscribers) and have been sending gradually and frequently to your subscribers while your list has grown, you can happily skip this post. However, if your list of subscribers is over 5K and you find yourself in one of the following situations, you may want to keep reading to ensure...
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Emails for Multi-Language Audiences
Whilst working with an international audience, choosing which language to use can be difficult when reaching out to your customers.
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