The Deliverable Diary

Have you ever been expecting an important email, only to find it ended up in your spam folder? Or worse yet, it didn’t even reach you? If the email sender has done everything correctly on their end, it may be time to safelist their email address, domain or their outgoing IP addresses. What is a […]

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]

By whitelisting, you avoid unnecessary spam filters and blacklist checks. See what whitelisting is and how to ensure your emails don’t go to spam.