The Deliverable Diary

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]

By whitelisting, you avoid unnecessary spam filters and blacklist checks. See what whitelisting is and how to ensure your emails don’t go to spam.