The Deliverable Diary

Are your subscribers struggling to find the unsubscribe link buried in your email footer (and no, that’s not a good thing)? The answer to streamlined unsubscribe requests lies in list-unsubscribe headers, a game-changer for email marketers. What Are List-Unsubscribe Headers? A list-unsubscribe header is an email header containing specific unsubscribe instructions. This allows email clients […]

Some email senders abuse unsubscribe best practices so badly it seems like they’ve gone a step beyond just ignoring the best practices. They appear to almost want to get their messages marked as spam. To call these bad senders out and to clarify what’s okay and not okay for the rest of us, we’ve put […]

The way you handle email unsubscribes for your marketing emails is more important than it looks. It’s not a time to make things difficult for the people who want to leave your list, or to just dismiss them without a second thought. There’s actually a huge reason to make unsubscribing from your list easy, if […]