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Two people putting a puzzle together to represent a delivery strategy
  • Email Delivery & Tips

IP Reputation Is Only One Piece of Delivery Strategy

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

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  • Email Delivery & Tips

Infographic: Email Danger Words and Phrases

Incoming servers and spam filters are becoming stricter and stricter by the day. That’s why it’s really important to understand what could get your email marked as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

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How to stay out of the Spam folder
  • Email Delivery & Tips

How to Stay Out of the Spam Folder

Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]

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  • Email Delivery & Tips

What are Email Feedback Loops?

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

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