Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are used in your subject line. Check out the most common below. 👇
About the author
Teresa Smith
Teresa has been at SMTP2GO since 2017, currently as Customer Success Engineer. She started on the support desk, where she spent years on the deliverability frontline: SPF and DKIM misalignments, TLS handshake failures on legacy MFCs, IP throttling on Gmail, the standard list. She holds an MBA in International Business and writes regularly on the SMTP2GO blog about the issues that show up in support tickets so often they've stopped feeling like edge cases.
