The Deliverable Diary

Email marketing is still one of the most powerful digital communication tools, but success hinges on a deceptively simple metric: open rates. Why do some emails get opened instantly while others are ignored or deleted? The answer lies in human psychology – specifically how we process curiosity, relevance, trust and timing. At the heart of […]

Ever wondered if that email you sent just fell into some great internet abyss? Take the mystery out of email delivery with this handy toolkit of email tracking tips. Before fretting over whether your email made it to the inbox or junk folder, or whether the recipient opened it at all, there are tools to […]

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

“I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.” Carrie Bradshaw (Sarah Jessica Parker)💄 We have come a long way since Carrie Bradshaw and the old-fashioned ways! But have we crossed over and reached the other side? Have we outgrown email? No way! You better believe it, we all […]