The Deliverable Diary

Email testing is a crucial part of any successful email marketing strategy. By following these email testing tips, you ensure your campaigns look great, function properly, and land in your recipients’ inboxes—not their spam folders. Testing can, however, be a double-edged sword. If done carelessly, you risk sending “test” emails to your entire contact list […]

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

If you’ve taken advantage of one of our higher volume plans (100k+), you have to try out our Email Testing feature! Just log into your SMTP2GO dashboard, then go to “Reports > Email Testing“. From there, you can input your ‘From’ name and email address, email subject and HTML code. One you’ve created your test […]