The Deliverable Diary

You may be searching for an alternative to Mandrill, after they suddenly announced recent changes. If you’re considering SMTP2GO as an option, we’re honored, and we’re here to help you every step of the way. We’re coming up to our 10 year anniversary, and we promise that we intend to stay – we’re not going […]

Since Gmail changed its inbox layout, many marketers find their emails appearing under the “Promotions” tab in Gmail, instead of the recipient’s inbox. The tabs are optional for Gmail users, but many recipients are choosing to take advantage of them, to make sorting their mail easier. This isn’t all bad news for marketers, however, as Return […]

This is a post for current members and will be of interest to you if you have a firewall that is currently only allowing outbound connections to particular IP addresses. In other words, your firewall is restricting all outbound connections except certain IP addresses that you have specified. To get technical, we are adding new IP addresses […]

For the past six months, almost all of Google’s services – including Google Search, Google Maps, Google Docs, Google Drive and Google Hangouts – have experienced serious disruptions when trying to gain access from China. The biggest blow, however, has just been made to Gmail, the world’s biggest email service, which has finally been blocked […]

Deliverability is still a challenge for most email senders. ReturnPath reports only one in five emails makes it to the inbox. Will a shared IP address or a dedicated IP address help? ReturnPath’s Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by […]

There are lots of metrics to follow in email marketing: open rates, click-through rates, unsubscribes… Here are the 32 things you should focus on to improve your delivery rates.