The Deliverable Diary

Since Gmail changed its inbox layout, many marketers find their emails appearing under the “Promotions” tab in Gmail, instead of the recipient’s inbox. The tabs are optional for Gmail users, but many recipients are choosing to take advantage of them, to make sorting their mail easier. This isn’t all bad news for marketers, however, as Return […]

For the past six months, almost all of Google’s services – including Google Search, Google Maps, Google Docs, Google Drive and Google Hangouts – have experienced serious disruptions when trying to gain access from China. The biggest blow, however, has just been made to Gmail, the world’s biggest email service, which has finally been blocked […]

Deliverability is still a challenge for most email senders. ReturnPath reports only one in five emails makes it to the inbox. Will a shared IP address or a dedicated IP address help? ReturnPath’s Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by […]

There are lots of metrics to follow in email marketing: open rates, click-through rates, unsubscribes… Here are the 32 things you should focus on to improve your delivery rates.

Despite the prolific growth of social media as a marketing and communication tool, newsletters are still one of the most effective and least expensive PR tools. But creating a newsletter that gets delivered and, most importantly, viewed, can be something of a challenge. When it comes to the creation and sending of newsletters, the adoption […]

In recent weeks, Yahoo and AOL have made changes to their respective DMARC policies, and it is likely that other ISPs will follow suit in the near future. This guide will attempt to answer any questions you may have about the changes, and provide insight on updating your outbound email strategy according to the new […]