SMTP2GO at Inbox Expo 2021: List-collection Methods and Best Practices
Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]
How to Stay Out of the Spam Folder
Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]
Benefits of a Clean Email List
Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]