The Deliverable Diary

Our developers have been busy at work updating the Sending Options feature of your SMTP2GO account. Previously, our dashboard allowed you to restrict sending through your account to a fixed list of email addresses. However, this didn’t allow you to block sending from a particular address. With the new Sending Options feature, you can now […]

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]

Each year, SMTP2GO donates thousands of dollars to charities that are close to its heart. As we’re headquartered in New Zealand, many of these good causes have a NZ-focus and include supporting New Zealand’s endangered species. Donations made by SMTP2GO in the past year have included Forest and Bird NZ, SmileDial, Wasp Wipeout Week and […]

Not one person created email, it was developed over time to become what it is today. It started off like a post-it type note that would pop up on your desktop screen. Although, it would only work on the same computer, so not very useful! It wasn’t until 1971 when Ray Tomlinson (who some claim to be the […]

Did you know, email marketing was voted by customers to be the preferred way to receive marketing material? If not, you do now! So, if your email marketing game isn’t up to scratch, you’ll want to read on to discover our top tips on email marketing for small businesses. Make signing up easy If you […]

This year’s epic tech congress, Web Summit, took place in Lisbon at the beginning of November and I was fortunate enough to attend for the second year running. The largest tech conference in the world saw 70,000 attendees, from more than 170 countries, gather in the Portuguese capital, to have the opportunity to listen to […]