The Deliverable Diary

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

We aim to make our onboarding process as seamless as possible here at SMTP2GO but, very occasionally, there are a few wrinkles that need to be ironed out. We do have strict terms of service in place, in order to maintain the quality of our service for all of our customers. Wedding videographer, Philip London, […]

Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]

Alongside donating to multiple charities annually, SMTP2GO staff members are encouraged to take a day once a year to volunteer with a charity close to their heart. Louise chose to support Pat’s Rescue Retreat in Malaga, Spain, as it’s an organisation that means a lot to her.  “I live in Madrid, and in my spare […]

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

Here at SMTP2GO, we welcome customer feedback. We want our product to be as useful as possible, so we listen and make the necessary changes. 😊 Not all of our customers are aware that several different ‘team members’ can use the one account, with different permissions – and we’ve just made the process all the […]