The Deliverable Diary

Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]

We’re an international company dealing with international emails, so we appreciate that location matters! This is why, if you’re sending from the EU, you have the choice to send via our European servers. We have servers based in Frankfurt (Germany) and London (UK), as well as Fremont (CA), Newark (NJ), Singapore and Sydney (Australia). If […]

The following post is a rough outline to GDPR compliance and must not be used as an official guideline. You may want to appoint legal counsel to ensure that you are GDPR compliant. What is GDPR? If your company is based within the European Union, or if you have European clients, this may prove to […]

Late in 2017, Microsoft made some big changes to their email infrastructure, and many Email Service Providers and other email senders are reporting problems getting into the Inbox for recipients hosted with Office 365 and Outlook. A lack of useful information about how to deal with these changes has left ESPs in a position of […]

Emails vs Social Media: Which is more effective? In a world dominated by fast-paced social media, many companies are left wondering, “Are we wasting our time with emails?”

Unsubscribe links strike fear in the hearts of many email marketers. Instead of looking at them as a negative, let’s consider how they can benefit us and add value to our customers.